It’s happening more and more. Big companies are using advanced analytics technology to improve marketing effectiveness and generate more revenue per ad dollar spent. As a result, they are delivering ...

Marketing technology (MarTech) is a hot commodity, but actually adopting these tech items can be intimidating for most business owners. The intimidation makes sense. New technology can be scary, and ...

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business. A systematic structure for ...

Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption ...

While on paper marketing is indeed a cost, this is a short-sighted attitude that reinforces the idea it is discretionary.

Many CEOs view their marketing department as a cost center when, instead, they should be looking at it as an asset. “If you’re thinking your marketing is only about generating brochures, designing ads ...

Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a ...