Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

But as the answers came flooding in, Maya quickly spotted a pattern in the difference between men and women's preference. And I won't lie, the results made me do the biggest eye roll – not that it was ...

To corral this list of the best texture sprays for fine hair, PureWow editors researched the most popular brands trending across the internet, from Google Trends data to social media. We also asked ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Is your fine hair falling flat? You're not alone! Fine hair can be a ...

Move over, long locks! Maya Jama has officially entered the world of shoulder-grazing bobs, following the biggest haircut trend of autumn 2025. The Love Island presenter stunned fans with a fresh and ...

There's a debate on TikTok about the differences between relaxers and texture releases. Relaxers and texture releases are two treatments that straighten hair. A professional hairstylist breaks down ...

It’s rare to come across a #BeautyTok trend that’s actually new. Slugging? That’s just applying a ton of moisturizer. Skin cycling? Just changing what products you use daily— something dermatologists ...