Email senders should pay special attention to age — each cohort reacts to messaging in their own way, judging by a new study from Emplifi titled “Marketing Across Generations: How Gen Z, Millennials, ...

Millennials are ditching boomer money habits, instead embracing smart debt, switching banks and prioritizing financial ...

Zoomers rank YouTube No. 1 on their most-trusted list, so why do boomers not list it at all? - gremlin/Getty Images Two hundred years ago, a common saying about consumerism took hold: "You are what ...

Although millennials are continually classified as being between the ages of 18-34, the reality is, they are likely older than that. Millennials are more accurately those between the ages of 26-42, ...

Baby Boomers may make up the largest share of homeowners in the U.S., but recent data show that a growing share of this ...