NEW YORK (PIX11) — A blizzard named “Nemo” is bearing down on the tri-state area. Well, Nemo is what The Weather Channel is calling it anyway, taking a page from the National Hurricane Center’s ...

The Twitter-friendly move is marketing genius, but is it science? The Twitter-friendly move is marketing genius, but is it science? Look out, Northeasterners: two massive low pressure systems are ...

A bitter debate is raging in some circles over the Weather Channel's wildly successful campaign to name winter storms. When the Georgia-based network first announced its intention to name storms last ...

In 2012, the Weather Channel made the announcement that it is was going to assign names to storms, much in the same way hurricanes are assigned names. Low and behold, this past weekend, the East Coast ...

First Winter Storm Draco, now Winter Storm Nemo – the Weather Channel seems to have now permanently adopted the procedure of naming major winter storms in addition to hurricanes and cyclones. The ...

The Weather Channel names winter storms to increase awareness and enhance communication when a big one hits. They named the storm currently charging towards the Northeast "Nemo," after A Greek boy’s ...