Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The fast-food chain admits mistakes of the past, and fires The King, in an ambitious new marketing campaign featuring the ...

Burger King ramped up its advertising during the 2026 Oscars with ‘There’s a New King, and It’s You’, a 90-second ...

The chain debuted a new brand creative reflecting years of investments in the business and harnessing guest feedback ...

Burger King is putting its guests in the spotlight with a new campaign, “There’s A New King And It’s You,” signaling a major ...

The chain is rolling out major changes after its U.S. boss shared his real phone number and invited suggestions from the public.

Burger King has developed a reputation for creating some of the best fast food ads across the decades, but its latest campaign might be a step too far (for me at least). Letting its iconic Whopper do ...

Burger King’s new ad admits its own mistakes. The fast-food chain acknowledged its past problems in a new campaign called “There’s a New King, and it’s You.” The campaign debuted with a 90-second ad ...

Burger King dominated the Oscars with multiple commercials, sparking mixed reactions from viewers who took to social media to ...

Disney has sold out its commercial inventory tied to the Oscars, and deals include shout outs to Burger King and emerging filmmakers aided by Mazda ...