El Pollo Loco is set to unveil a brand refresh on May 15, 2025, aimed at enhancing its identity and connection with customers while emphasizing its commitment to fire-grilled chicken. Under CEO Liz ...
El Pollo Loco counts nearly 500 restaurants in the U.S. The latest piece of El Pollo Loco’s brand turnaround is a refresh of its design and marketing efforts, both online and in-store, which will ...
During a presentation at ICR, CEO Liz Williams said the brand has had ‘too many false starts’ and is now ready to push across ...
Management maintained guidance for restaurant contribution margins between 17.25% and 17.75% for 2025, supported by cost-saving initiatives and operational enhancements. Menu pricing is expected to ...
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