Nike faces backlash over a Boston Marathon ad critics called 'pace shaming.' The company pulled the sign and promised to do better for all runners.

Nike recently put up a sign ahead of the Boston Marathon on Newberry Street that may have seemed innocuous to anyone with a brain. However, you would be wise to remind yourself these are stupid times ...

That's what an advertisement in a Boston Nike storefront now reads after the athletic brand replaced the signage following backlash to the original window messaging, which read "Runners welcome, ...

Part of Nike's advertising campaign for Monday's 130th Boston Marathon backfired enough that the company walked back its ...

The 2026 Boston Marathon is set for Monday, April 20. Ahead of the Boston Marathon, Nike put up an ad: "Runners welcome, walkers tolerated." The ad received some immediate blowback from walkers, ...

Nike has removed a controversial billboard in Boston after a message appearing to mock walkers sparked a wave of criticism from the running community ahead of the 2026 Boston Marathon. The ...

If you've ever been in a race, you know there's much more to it than speed. There are the unpredictable conditions like downpours that drench your shoes, heat that calcifies your sweat and frost that ...