MODEL CHARACTERS: Old Navy has always played the kitchy card when it comes to advertising and this season is no exception — even if it seems to be watching its pennies with no live models. Instead, ...
NEW YORK — Gap Inc., already high profile and celebrity-oriented with its advertising, is getting even more marketing-driven as it builds a roster of agencies working for its brands. It’s an attempt ...
Add Yahoo as a preferred source to see more of our stories on Google. Only Lindsay Lohan can look this good while working out. Lohan, 38, exclusively opened up to Us Weekly about her “Old Navy, New ...
When it comes to carrying out a successful ad campaign, there’s one rule advertisers always have in the back of their minds: sex sells. And if there’s one new sex symbol that’s emerged as of late, ...
Lindsay Lohan continues to spark conversation over her youthful, glowing appearance after starring in an Old Navy activewear ad, notably without her signature freckles. Wearing a retro-inspired gym ...
Ineffective advertising is behind slow sales at Gap's Old Navy brand, according to Glenn Murphy, chairman-CEO of Gap Inc. He said the ads from the "Old Navy Records" push reached mostly moms, but few ...