Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

The economy’s hitting everyone hard these days. New rules make freelancing harder, companies downsize, and now even Optimus Prime, leader of the Autobots is making deliveries for Target in order to ...

This time around, it comes with a massive surprise, an all-new trailer that could simultaneously transform the leader of the Autobot faction. As per a news story by The Verge, the self-transforming ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto. Lego ...

Last year, Super7 made a Santa Optimus Prime figure for the holidays, in the retro style of ’70s Kenner figures. This year, Hasbro did one better. Their holiday Optimus Prime actually transforms. The ...

Something to look forward to: Are you a Transformers fan who would think nothing of spending hundreds of dollars on an Optimus Prime collectible that can really transform? If so, you've probably ...

It’s widely known that Lego is a wonderful product but sometimes it really impresses with its innovation. Case in point its latest kit, a 13.5-inch tall Optimus Prime which actually transforms into a ...