Pattern's Vibrating Flat Iron is designed to make straight, silky styling easy — with fewer passes. Here's how it compares to ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...

The actress and Pattern haircare founder speaks to PEOPLE about entrepreneurship and being an ambassador for nonprofit Buy From A Black Woman Vanessa Etienne is a Staff Writer for PEOPLE on the Health ...

You may know The Pattern as that astrology app that flabbergasted Channing Tatum over its accuracy, or perhaps you use it for zodiac-based daily updates on your personality and feelings like I do. But ...