Scientists found a way to let people perceive an intense blue-green hue unlike anything they had seen before – and the ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...

The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they ...

If you’ve ever felt like the world around you looks a little duller than it used to, you’re not imagining things. Scroll through social media and you’ll see countless people reminiscing about a time ...