Incyte is asking viewers to imagine a drug ad that provokes more excitement than eye rolls. Attaching a self-deprecating opening to an Opzelura TV spot, the biotech serves up a typical pharma ad while ...

As Robert F. Kennedy Jr. settles into his role as President Donald Trump’s health secretary, one major promise he’s made is still on table - banning pharmaceutical ads. Kennedy has been a longtime ...

Drug companies spend billions on TV advertising every year, but a new executive order marks a "historic change in the way that pharmaceutical advertising is done on television," Kennedy says. By Alex ...

In today’s media landscape, you know what outrages me the most? Seeing those repetitive, dreamlike and misleading prescription drug commercials that seem to eat up more TV air time every year and have ...

When Super Bowl LIX kicks off on Sunday, you’re guaranteed to see a few things: the Philadelphia Eagles, the Kansas City Chiefs, Kendrick Lamar and SZA as well as 50 or so high-priced commercials.