Spent a full day learning about some new ideas from Ping, and one of our big discussion topics was driver fitting and just how much fitting matters. Consider this study, shared with us by Brad ...

I was appalled the other day when a friend texted, “BTW, I bought a new driver.” I knew he didn’t get fit for it. I knew it came from some online deal that caught his scrolling eye. I knew it was ...

If you were to compile a list of the most respected names in the equipment industry, Marty Jertson would make the cut. Ping’s vice president of performance and fitting has been with the company since ...

Building upon its popular G400 line of drivers, the Ping G410 Plus and G410 SFT drivers offer not only greater custom fitting options, according to the company, but also more overall ball speed and ...

WHAT YOU NEED TO KNOW: Using proprietary ball-flight models, predictive algorithms and company research of dozens of premium golf ball brands, Ping is introducing Ballnamic, a web-based, ball-fitting ...

For equipment companies, the PGA TOUR often acts as proving grounds for new equipment before the company decides whether to release product to retail. Look no further than Ping’s Blueprint irons, and ...