William Shatner fans rejoice. After suffering a violent death in January, Priceline's (PCLN) beloved ad pitchman, the Negotiator, was resurrected this week. In a press release the company announced ...

Park describes taking over the iconic role as surreal and plans to bring humor with a fresh, edgy twist The new campaign, "The Handoff," features Park in action-packed scenes as he fights rising ...

No one knows for sure what happened that January day when his tour bus began its plunge, but The Negotiator made it out alive, according to priceline.com and its ad agency, Butler, Shine, Stern & ...

Priceline is resurrecting a character that employs James Bond-like skills to combat costs as consumers feel more pain at the pump and rethink already costly vacations. The Negotiator’s return responds ...

The end of an era! William Shatner will no longer appear in commercials for Priceline after more than 20 years. He praised his replacement. Find out who it is and why Shatner is no longer doing them.

(AP) William Shatner’s Priceline Negotiator isn’t a goner, after all. He just went surfing. Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent oblivion, the ...

William Shatner taps Randall Park to take over as the next Priceline Negotiator. His first order of business: Priceline's biggest summer sale ever. Today, Priceline is bringing back the iconic ...

After nearly 20 years in the role of Priceline's Negotiator, William Shatner is retiring from the iconic role. But not to worry, he's leaving travelers in good hands with the company's newest ...