Acxiom’s data onboarder LiveRamp hopes to solve the thorny problem of identity – thorny because consumers have thousands of different identifiers. LiveRamp – which Acxiom now refers to as its ...

We study probability matching priors in non-regular cases. Both one-parameter and multi-parameter cases are considered. The resulting priors are shown to satisfy certain differential equations.

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, ...

As the market has come to realize the importance of communicating with, personalizing experiences for, and analyzing the behavior of actual consumers — as opposed to disparate devices — the question ...