David Gasparyan is the founder & president of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. It’s time to take affiliate marketing seriously—83% of ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...