Vintage postcards, guidebooks and decals reveal how Michigan sold fresh air, mineral baths, and patriotic getaways long ...

The roundtable discusses the impact of rising gas prices and friction at the federal level with Canada and the U.S., and how ...

MICHIGAN — Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism ...

May 2026 has officially been declared Pure Michigan Month by Governor Gretchen Whitmer. “We recognize the iconic Pure ...

Jamie Jacklitch of Sturgeon River Paddle Sports recently received the inaugural individual Pure Award for his efforts to ...

Even with gas prices nearing record highs, tourism officials in Michigan remain optimistic for the busy spring and summer ...

Gov. Gretchen Whitmer has designated May as Pure Michigan Month. The designation marks the 20th anniversary of the campaign, ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...

The new state budget slashes Michigan’s tourism advertising campaign nearly in half, marking the second cycle in a row that deep cuts have followed a high-spending year while irking tourism groups ...

(WXYZ) — Pure Michigan has partnered with McDonald's and The Coca-Cola Company to bring a 'Pure Michigan Mix’ to Michiganders. The frozen drink blends Fanta, Blue ...

TRAVERSE CITY — A new flavor will be served up soon at Grand Traverse Pie Company. They’ve collaborated with Pure Michigan to create a “fruits of summer” pie — made with both Michigan cherries and ...