Retailer QVC, a mobile commerce leader, keeps shopping from smartphones simple. At QVC, home shopping first meant customers watched TV and dialed an 800 number. The company added a website in 1996 and ...
ORLANDO, FL -- Television and online shopping destination QVC may go mobile. That quick admission came from Bob Myers, senior vice president of QVC.com and direct response marketing and keynote ...
Since expanding into mobile commerce in 2008-as one of the first major retailers to try it-QVC has learned vital lessons about what to do and what to avoid, says Angie Simmons, executive vice ...
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