Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic ...

When Texas Tech unveiled its new logos this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, helped ...

Texas Tech Athletics announced a rebrand, introducing a modernized “flat T” logo, which has sparked a wide range of reactions ...

Texas Tech used a logo strongly resembling the new "flat T" from 1963 to '99—introducing its then-futuristic metallic look ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...

The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. T ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

Ahead of their homecoming game against the Kansas Jayhawks on Saturday night, the Texas Tech Red Raiders showed off their new ...