Marketing education is evolving rapidly, driven by global digital transformation and the increasing need for interdisciplinary capabilities. Current academic approaches strive not only to impart ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...