ShowHeroes, a specialist in sustainable digital video and CTV solutions, has announced the launch of Retail Ads for CTV, a format designed to extend retail and store activation campaigns across its ...

The astounding pace of retail media growth has taken over industry headlines in recent years. And there’s still plenty of untapped potential to be realized. However, the next wave of the boom isn’t ...

The battle for retail media dollars is heating up. More than $10 billion in incremental ad spend is expected to flow into U.S. retail media in 2025, with retailers and brands alike scrambling for a ...

“In-store advertising continues to be a vital component of our retail media strategy, enabling our CPG partners to effectively engage customers with relevant product information,” said Bobby Watts, ...

Nico Müller is CCO at shopreme, delivering self-checkout customers love in 2,200+ stores at retailers such as Auchan, Loblaws, REWE & more. Retail media has earned its reputation as one of the fastest ...

The Interactive Advertising Bureau’s NewFronts, an annual showcase for digital platforms and publishers to pitch for advertising dollars, tends to draw some of the expected faces: The YouTubes, Metas ...

Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail ...

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration will give Hy-Vee RedMedia access ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. Symbiosys assists brands in cracking into channels ...

During the Cannes Lions International Festival of Creativity, Mirakl and Broadsign unveiled a strategic partnership to bridge the gap between digital retail media channels and in-store advertising.