Sailor Jerry Rum has made an annual event of sponsoring free tattoos on the anniversary of the death of the legendary tattoo artist Norman "Sailor Jerry" Collins. Collins studied Asian tattooing ...

America’s heroes are honored every Veterans Day and in many other ways. Now, Sailor Jerry Spiced Rum has launched a new initiative that will directly benefit military veterans ahead of Veterans Day ...

Just in time for Veteran’s Day, Sailor Jerry Spiced Rum has teamed up with a veteran owned business to create a barbecue sauce that entirely benefits veterans. This month, this iconic spiced rum, in ...

Chef Heske will never forget her third Louder Than Life festival. One of the biggest moments from it is tattooed on her upper arm. Heske was among a short list of people at the metal festival Saturday ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey ...

The world of tattooing is one that brings up images of grimy, badass dudes in dark basements smoking cigarettes and listening to metal while getting inked up. It’s not a clean-cut industry by any ...

Last night, Sailor Jerry’s rum hosted a different kind of cocktail contest. These events normally take place in quiet rooms of trendy restaurants, where participating bartenders explain each move and ...

They say your body is a temple. In the military, that temple is often covered in eagles, unit insignia and enough skulls to make a biker gang blush. For generations, tattoos have served as both a rite ...

On Tuesday, Sailor Jerry Spice Rum announced that it had partnered with Grill Your Ass Off, a Texas-based veteran-owned company, to create a new line of BBQ sauces and support veterans. The Sailor ...

Hardcore rock ‘n’ rollers tend to like tattoos and booze almost as much as they like sex and drugs. (Hey, blame Ian Dury for popularizing the phrase, not me!) Now, in the latest collaboration between ...

This bike made by Chris Richardson to help promote Sailor Jerry’s rum started as a no-frills bobber with traditional-style parts. The frame and front springer forks were powdercoated black. The hubs ...