Sailor Jerry Rum has made an annual event of sponsoring free tattoos on the anniversary of the death of the legendary tattoo artist Norman "Sailor Jerry" Collins. Collins studied Asian tattooing ...

They say your body is a temple. In the military, that temple is often covered in eagles, unit insignia and enough skulls to make a biker gang blush. For generations, tattoos have served as both a rite ...

Unlike vodka and tequila, which have both seen a resurgence in recent years, rum doesn’t lend itself to craft cocktails in quite the same way. Yet, that hasn’t stopped a relatively small rum brand ...

Would you ever get a tattoo at a museum? If it’s on your bucket list, you’re in luck. As part of its newest exhibition, Tattoo, The Field Museum opened a working tattoo shop where visitors can choose ...

Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work, which has been ...

During the Vietnam War years, Honolulu's Hotel Street was the wildest red-light district in America, as sailors, soldiers and Marines en route to the jungles of Southeast Asia lined up outside ...

The Sailor Jerry brand was inspired by tattoo legend, Norman Collins, a true visionary with intense dedication to his craft and an unwavering rebellious and devil-may-care attitude. In honor of ...

Sailor Jerry isn’t just the name of a hipster rum, it’s also the pseudonym for Norman Keith Collins, arguably the most iconic tattoo artist in modern history. Collins was the master of the old school ...

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The rum brand Sailor Jerry sold a million cases for the first time this year, second only to longtime category leader Captain Morgan. The company credits its revamped marketing strategy, centered on ...

The rum brand Sailor Jerry sold a million cases for the first time this year, second only to to longtime category leader Captain Morgan. The company credits its revamped marketing strategy, centered ...