Samoa gained global attention by hosting the King’s Baton Relay, celebrating culture, sustainability and community action ahead of the Glasgow 2026 Commonwealth Games. Supported by Samoa Tourism ...

After more than two years since the pandemic threw international travel into turmoil, Samoa’s beautiful shorelines have once again welcomed international travellers on the first direct flights from ...

Plans are underway to increase Chinese arrivals as a new source market for Samoa. Plans are underway to increase Chinese arrivals as a new source market for Samoa. The first official familiarisation ...

PHOTO: Samoans are taking the lead in protecting the fragile islands of the Pacific. (Courtesy of Samoa Tourism Authority) Samoan and small island tourism in the South Pacific continues its coming of ...

After many years of promoting itself as a safe and top-rate destination in the competitive Pacific holiday market, Samoa is finally seeing its tourism numbers increasing. The CEO of the Samoa Tourism ...

The Samoa Tourism Authority European office showcased “Beautiful Samoa” across Europe at various trade shows. It met 63,000 consumers, 73 travel trade partners and 40+ media, along with other South ...

An NZPA report says that the Deputy Prime Minister of Samoa has said that tourism to his country has been boosted by the coup in Fiji recently but he is concerned it is impacting on investment in the ...

Samoa's backbone, the tourism industry recorded a decline of WST$375.3 million for the financial year 2019-2020, though well short of the WST$514.2 million during the previous fiscal year. This was ...

People in costumes pose for a group photo in front of a promotion board of the 2019 Year of Tourism for China and Pacific Island Countries in Apia, capital of Samoa, April 1, 2019. The 2019 Year of ...