Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant past few years as the shoe brand has integrated the former Wildcat into play as its featured athlete.

Shai Gilgeous-Alexander led the OKC Thunder to a 118-112 victory over the Celtics in Boston. The All-Star guard finished with 34 points, five rebounds, seven assists and one steal while shooting 11/20 from the field in 39 minutes of playing time.