DICK'S Sporting Goods Launches Trade-In Program for Bats \| As millions of baseball and softball families prepare for the ...

The Oklahoma Sooners have made history as the first-ever team to secure four consecutive NCAA DI softball titles, by sweeping the Texas Longhorns in two-straight games of the 2024 Women’s College ...

A new product designed just for softball players is set to disrupt the market on Wednesday when Markwort Sporting Goods Company introduces NEO Masks to the world. NEO is a unique fielder’s mask ...

KSHB 41 reporter Tod Palmer covers sports business and eastern Jackson County. Share your story idea with Tod. Gardner is a growing community that loves its sports. Now, there’s a sporting goods store ...

LUBBOCK, Texas— Brian Melakian, the owner of Play It Again Sports in Lubbock, said softball gear has been flying off the shelf these past two years. He said, he ordered gear for the year in January.