Southwest Airlines has been increasingly looking to appeal to premium customers, adding extra legroom seating while ...

The blue-liveried budget carrier famously operates an all-Boeing 737 fleet.

Bob Jordan has suggested that the airline may introduce its own first-class product, along with a lounge network and ...

Over the past several months, the once customer-friendly Southwest Airlines has made a number of unpopular moves that have negatively impacted the average customer. Now, the airline is testing another ...

Southwest Airlines is considering changes to its single-class, open-seating cabins to drive up revenue, CEO Bob Jordan told CNBC on Thursday, a shift that could be among the largest in the airline’s ...

With premium cabin revenue now outpacing economy sales for the first time, airlines are jumping at the chance to shrink ...

Earlier this year, Southwest Airlines moved forward with a significant change as it officially began using assigned seating for all of its flights, ditching its longstanding open-seating policy. After ...