It's hard enough to please the general public with a new logo, but impressing sports fans is a whole other battle, as ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...

The Minnesota Vikings are back from their bye week and starting practice for the Philadelphia Eagles. Vikings’ coach Kevin ...

The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...

Texas Tech Athletics announced a rebrand, introducing a modernized “flat T” logo, which has sparked a wide range of reactions ...

AI judging, sports betting and global expansion mark the dawn of a new era Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

If the Division I Administrative Committee's proposal is adopted, schools could place two additional commercial logos on uniforms and pregame/postgame apparel during non-NCAA championship competition.

Pickleball made a high-profile debut on India’s biggest entertainment stage as the Indian Pickleball League (IPBL), ...

Chargers fans expressed outrage after seeing the Chiefs' logo in an end zone for their home game against Kansas City in São Paulo, Brazil, Friday night.