Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Discover how blue ocean strategy is an uncontested market space with innovative opportunities, contrasting with red oceans. Learn key features and examples.

Business people often hear the term "strategy" discussed in meetings with co-workers, clients and other stakeholders. Yet there is considerable confusion about the meaning of the word and how the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Planning how and when to withdraw money from your retirement accounts can have a big impact on how much of your savings you ...

It’s no secret that I’m a huge fan of fixed annuities as part of a retirement income plan. The purpose of including fixed annuities in a retirement income plan is to reduce the risk of your investment ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated ...

Are you one of the 60 million generous households in America that give to charity each year? If so, you might be missing out on one of the best tax deductions in the tax code. Fortunately, there is a ...

Learn what teaser bets are, how they work, and when to use them. See examples, strategies, and the current best sportsbooks ...