Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s ...

From Dadaist tradition to digital customization: the Swiss brand’s launchs AI-Dada, a new “artistic” artificial intelligence ...

Swatch’s new AI-DADA tool lets you turn a simple idea into a one-of-a-kind watch in minutes ...

Swatch launches the NEON Collection, six watches inspired by classic ’80s and ’90s models reimagined with bold neon hues and modern features. There are objects we associate with the late 20th century ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

Discover bold retro-futuristic timepieces that put vivid and vibrant back in the vocab, then add a touch of modern technology ...

Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before exploding into a global phenomenon. As a new resident, stories of big, ...

Swatch expands with a new Nashville store at The Mall at Green Hills, offering its iconic watches, latest collections, and ...

The Swatch Group is the largest Swiss watch manufacturer with a diverse portfolio of market-leading brands and a real manufacturing cost advantage. The company has a conservative fiscal management ...