Revision of the advertising rule in place since 1961 reflects technological advances like social media marketing, according to the regulator By Mark Schoeff Jr. The SEC on Tuesday approved a final ...
Have you ever read a testimonial in an advertisement or the reviews on a product page and wondered if they were coming real customers? After a recent rule issued by the Federal Trade Commission (“FTC” ...
The U.S. Federal Trade Commission (“FTC” or “the Commission”) maintains Guides Concerning Use of Endorsements and Testimonials in Advertising to “set forth the general principles that the Commission ...
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