Clothing brand The Mayfair Group is introducing a new initiative and apparel selection in collaboration with Olympic soccer star and mental health advocate Naomi Girma. The athlete is the star of ...

Sam Abrahart launched The Mayfair Group from her bed in 2016. At the time, she was burnt out and depressed, and spent most of her time scrolling social media. This was the era of the highly-curated ...

For founder and CEO of the Mayfair Group, Sam Abrahart, opening up about mental health challenges is more than a moment on the marketing calendar: it’s about creating a movement, and encouraging ...

In a world hyper-focused on branded messaging, Sam Abrahart, the founder of The Mayfair Group, remembers that it is actions which speak loudest, and that concept is the very core of her business.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." "Girlboss" is practically a dirty word nowadays, but it's a labelworth revisiting for Sam Abrahart. As a ...

Add Yahoo as a preferred source to see more of our stories on Google. Clothing brand The Mayfair Group is introducing a new initiative and apparel selection in collaboration with Olympic soccer star ...