Children are at the risk as the TikTok-driven beauty brands are turning a new generation of kids into target customers by ...

The TikTok video shows a teenage girl in braces applying a series of 14 beauty products to her face, an arsenal that costs nearly $350 all told. It's one of many such videos where girls share their ...

Should children be using beauty face masks? Dermatologists say no, but a growing number of companies are targeting a new ...

Share on Pinterest A new study suggests TikTok skin care videos catering to young girls contain harsh active ingredients, which may cause irritation and allergies. Filippo Bacci/Getty Images New ...

Lengthy – and costly – skincare routines have become one of the latest TikTok crazes, and a new study found that they actually put teens at a greater risk of skin irritation and allergies. Researchers ...

Social media platforms like TikTok have a way of making users feel like they’re never quite enough, between viral trends like morning shed routines and the quest for glass skin to beauty filters and ...

It’s normal to reach a point in your skincare routine where you feel like you’re doing too much. Between the at-home peels, face masks, double cleansing, and daily sunscreen use, there are a lot of ...

Social media hair growth hacks often fail and can cause damage. Experts warn against trends like inversion methods and ...

A viral TikTok trend, 'menstrual masking,' is seeing users apply period blood to their faces for supposed skin benefits. While menstrual blood contain ...

I'm not surprised that my TikTok algorithm delivered me countless videos of the viral 11-step haircare routine, said to ...