Actor Tamannaah Bhatia became the new brand ambassador for Mysore Sandal Soap. The Karnataka government appointed her as the new face of the government brand with a ₹6.20 crore deal for two years.

Mysore Sandal non-Kannadiga row: Actor Tamannaah Bhatia has been appointed as the brand ambassador for Mysore Sandal Soap in a high-profile endorsement deal worth Rs 6.20 crore for a two-year term.

Karnataka Soaps and Detergents Limited (KSDL), which is known for its flagship product, Mysore Sandal Soap, has appointed actress Tamannaah Bhatia as its brand ambassador. The move has faced backlash ...

Tamannaah Bhatia has found herself in the eye of a storm as fresh controversy erupted over her appointment as the brand ambassador for Mysore Sandal Soap. The state-owned Karnataka Soaps and ...

The row centres on appointing Bollywood star Tamannaah to globalise Mysore Sandal Soap, sparking backlash from those demanding local faces for Kannada pride. The Karnataka government recently ...

People queue up at 4 AM to buy authentic Mysore silk sarees from the Karnataka Silk Industries Corporation (KSIC) showroom, ...

Has marketing has become too tone-deaf to read the room—or in this case, the bath? Dubai: Why is everybody frothing at the mouth over a bar of soap originating from South India, you ask. Because this ...

A north Indian who had to travel south to make a name for herself has now been wooed to sell a classic southern brand that may be in need of a celebrity bump. Tamannaah Bhatia, 35, has signed a ...

The first Mysore Sandal soap was manufactured in 1916. Nearly 110 years later, a political and cultural dispute has emerged in Karnataka over who should be the main promoter of the iconic soap brand.

A video showing the early-morning rush outside the KSIC outlet has since gone viral on social media, drawing widespread ...

Tamannaah Bhatia has been named brand ambassador for Mysore Sandal Soap. The Congress-led government signed a two-year, Rs 6.2 crore contract. Critics argue a local actress should represent ...