Davidson, a longtime fan of Axe’s Phoenix scent, embodies the brand’s evolution from teenage staple to confidence-boosting essential, perfectly aligning with its message that smelling great helps you ...

As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that’s what a brand’s fans are clamoring for. Which is the case for a new rebrand by Axe, the ...

Axe is centering its latest campaign around an influencer, leveraging Davidson as both dating wingman and giver of life advice. The idea is to help Gen Z men master their “rizz,” a popular slang term ...

The most innovative flip blade of 2025 may not be a knife; it may just be an axe. Columbia River Knife & Tool (CRKT) has bravely taken one of its most unique folding knife designs and adapted it into ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Doug Mahoney Doug Mahoney is a writer covering home-improvement topics. In the ...