Toys “R” Us has seen a wave of backlash after releasing its latest advertisement, fully created using OpenAI’s generative video artificial intelligence tool Sora. The ad depicts the American toy ...

Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a ...

How do you revive a diminished but once mighty brand in 2024? Two letters: AI. Toys R Us — which, after going bankrupt in the late 2010s, is now mostly a shop-inside-a-shop in Macy’s department stores ...

For nearly a decade, Connie was editor in chief of CNET, overseeing an award-winning team of reporters, editors and photojournalists producing original content about what's new, different and worth ...

A beloved toy store chain that years ago shuttered locations across the country due to heavy financial struggles is reopening ...

WASHINGTON (AP) — A Toys ‘‘R'' Us television commercial, which features the company's mascot, Geoffrey the Giraffe, inhaling helium from a balloon, has drawn the ire of anti-drug campaigners who say ...

The new Toys ‘R' Us store is open now at Raleigh's Crabtree Valley Mall, which is already home to the LEGO Store, Bloomsbury ...

In a major U.S. expansion following a tumultuous decade, the toy brand is taking its number of flagship stores from one to ...

Toys "R" Us is launching 30 new stores just in time for the holidays, including one location in Western New York.