In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with products ...

Multiple stakeholders should be involved in developing customer journey maps, but who that means is a matter for debate. Effective customer journey maps aren't the purview of only one department.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This year is going to be a big one for data privacy, as ...

In many aspects of technology delivery, something-"as-a-Service" is considered the ultimate end game. In user experience, however, it may only represent a step on the journey. SaaS had a major impact ...