Meet the man behind the $5 billion toy juggernaut. By Chavie Lieber This story was originally published on Dec. 17, 2019 in NYT Parenting. Isaac Larian, the founder and C.E.O. of MGA Entertainment, ...

Imagine this, friends: Sammy's got into a pickle. He wanted to throw the most epic pool party ever today, but all the party stuff he'd ordered online couldn't be delivered on time. What a bummer, ...

Back in olden times — like 10 years ago — children wanted what they saw on TV commercials for holiday gifts. But thanks to YouTube, they have fallen in love with "unboxing" videos. This very unsexy ...

In a colorful cardboard box, behind a layer of cellophane, a perfectly posed Barbie sits awaiting love. Her peroxide blonde hair is perfectly tamed, her outfit neatly fitted, and her lips painted in ...

Monster High has unleashed the Skultimate Secrets Fearidescent edition lineup onto a terrified but intrigued fanbase. What does it mean to be “Fearidescent” you ask? Well, the new line promises a ...

They're a little cute, a little scary — and very, very trendy. Labubu dolls are one of the latest must-have items being driven by social media posts of people unboxing them. The little elf-like toy ...