Image: Getty. GIF: Chloe Krammel. As a reputable and responsible brand, you add the “unsubscribe” buttons or links to all emails you send. Unfortunately, the truth is that if subscribers opt-out of ...

When most email marketers create an unsubscribe page, it's usually treated as an afterthought. This is understandable, since the unsubscribe page is often the final step of an unsuccessful campaign, ...

If your business' Facebook page "likes" many pages, your news feed may become cluttered with their posts. "Unliking" the page cuts your profile's association with the page in question. Aside from no ...

Don’t let poor unsubscribe UX drive spam complaints. Here’s how to protect your sender reputation — and retain trust. Clicking the Unsubscribe link in marketing emails has been maligned for decades, ...

Unsubscribing from annoying marketing emails is now easier than ever for users of Google's Gmail service. Gmail has added an "unsubscribe" button that users will see at the top of promotional messages ...

E-commerce companies should have an interest in making it as easy as possible for subscribers to unsubscribe from their emails. After all, their sender reputations and deliverability could be on the ...

You can easily unsubscribe on Snapchat Discover from any publications or accounts you've subscribed to. Here's how to do it.

For some of us, Black Friday and Cyber Monday are a good time to buy a new TV or a Bluetooth speaker. But for marketers, it’s the best time of the year to spam your inbox. But while this might seem ...

Email marketers have a lot of opportunities to improve their opt-out processes. In the newly released Retail Email Unsubscribe Benchmark Study, I discuss many unsubscribe trends -- but here are the ...

Picture this: Your email inbox has hordes of promotions, unsolicited pitches, financial advice, and more, and all you want to do is clear the mess up for good, instead of spending time deleting. You ...