In business, launching a new technology, process, or system without testing is like flying a plane without checking if it can land. The result? Costly failures, frustrated employees, and operational ...

Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll ...

One thing that is certain about website creation is that no user wants to go to a site that gives them a bad experience. When a user encounters such a site, they will quickly turn away—causing you to ...

Evan Haas is a second-year MIMS student specializing in business strategy, information policy, product management, and UX ...