Perms are often sought after as the solution to limp and lifeless hair. Although most of us associate perms with long, flowy curls, it doesn’t always have to be long. Short perms are becoming more and ...

Perm lotions from Japan are however known to be the least damaging because healthy hair is required for the resulting perm to look bouncy and beautiful… and because Japanese women are very concerned ...

Mere days after she rocked the Victoria's Secret waves to end all Victoria's Secret waves, Gigi Hadid has been spotted with a very different style. The model walked the streets of New York sporting ...

Looking after your permed curls, waves and crimped locks ensures they remain light and bouncy. Here’s a reminder of how to look after your curls and flaunt a perfect perm! A permanent hair-curling ...

Wavy hairstyles are all the rage, even among people with straight hair. But using a curling iron is fiddly and time-consuming and you also risk singeing your hair. So if you want to keep your curls ...

"People are more tempted to style their hair and move away from the very straight but through texture rather than perms," she says. "This can be done by clever cutting, having short panels against ...

How long a perm lasts depends on a range of factors, including your hair type and your haircare routine. But you can generally expect a perm to last for at least a few months. ‘Perm’ may be short for ...