After several years of emphasizing comfort, Victoria’s Secret is pivoting back to sexy. CEO Hillary Super, who took over last September, said in a recent interview with the Wall Street Journal that the underwear company had made a mistake by pulling back from the showy lingerie and suggestive advertising on which it made its name.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “I bought this for Black Friday and I’m so surprised this was on sale because I smelled SO GOOD,” one fan wrote.

Her secret is out: the Victoria’s Secret Semi-Annual 2023 Sale is now live. And oh boy, does she have our attention. From lovely lacey briefs and cheeky bikinis to henley-jogger sets and baby doll slips. There are hundreds of products to sift through ...

Victoria’s Secret is dropping its feminist makeover and bringing back “sexiness” as it tries to reverse a slump in sales. The lingerie brand ditched its glamorous catwalks and signature “Angels” in 2018, and instead promoted a more diverse array ...