The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

Infinity Holidays has partnered with VisitBritain on a new campaign aimed at inspiring Australian travellers to explore Britain.

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

NEW YORK, Jan. 28, 2025 /PRNewswire/ -- To inspire visitors from the United States (U.S.) to choose Britain for their next trip and to explore more of its nations and regions, national tourism agency ...

An ad in VisitBritain's "Fake (Br)it Till You Make It" campaign. Photo Credit: VisitBritain VisitBritain is rolling out an $11.8 million ad campaign targeting the U.S and other leading markets, built ...

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. A new report, published ...

A report from the National Audit Office last week commended the tourism body for its £113.5m GREAT campaign, which launched in 2012 to promote the UK as a destination for tourists. The campaign has ...

VisitBritain has awarded funds to Liverpool City Region Destination Partnership and Marketing Manchester to encourage French and American travellers to explore the northwest of England. The GREAT ...

Since winning the tender, which more than 19 agencies expressed an interest in, Brand42 has developed digital experiences for the Queen’s Diamond Jubilee, the Olympic Torch Relay, and most recently ...

VisitBritain distribution and commercial services director Kenny Boyle is to leave the tourism agency. The key functions within his division will be positioned more closely alongside related ...