Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

Visual merchandising is how you display products for sale. In particular, retail stores try to maximize the use of their floor space by drawing attention to items with the use of marketing materials ...

It’s no secret that personalization is an essential element of today’s shopping experience. Consumers are presented with endless opportunities to purchase at every corner, whether it be in the mall, ...

It makes sense that the visual state of a store would affect how much money consumers would spend on purchases, but now we have concrete data to back up these assumptions. Analysis and insights firm ...