After announcing plans to purchase the company in February, Walmart has officially closed on its deal with Vizio, buying out the TV maker for over $2 billion, and it’s all about ads. Walmart confirmed ...

Walmart will make use of VIZIO’s WatchFree+ streaming service, and use VIZIO TVs to build out its advertising business. The ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...

Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.

Walmart Inc. is releasing a 10-episode series of ads parodying popular TV shows to promote its Black Friday Deals for Days sales. A trailer released on Sunday on YouTube describes the "Deals of Desire ...

As marketers prep for an uncertain holiday season, Walmart is adding an innovation partner program to its Connect advertising network that opens access to popular third-party platforms like TikTok, ...

Walmart plans to use Vizio's TV business to help it serve ads for third-party customers. When he's not battling bugs and robots in Helldivers 2, Michael is reporting on AI, satellites, cybersecurity, ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Walmart is pushing brands to increase their retail media spending by ...

Net sales were flat in Q1 at $29.8 billion, yet Walmart’s profit margin continues to rise despite the triple headwinds of tariffs, manufacturing issues and shipping/return costs. How? Thanks to ...