In today's ExchangeWire Digest: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI ...

Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most ...

Dive Brief: Walmart Connect, the retailer’s U.S. advertising division, is expanding its overtures to marketplace sellers and non-endemic brands as part of its growth roadmap for 2024, according to a ...

Walmart Connect is the retailer's in-store advertising system that places ads on TVs and displays across the store. Walmart Connect also places advertising on Walmart websites.

Walmart is pushing brands to increase their retail media spending by 25% year-over-year as part of joint business plans, despite many brands reporting stagnant sales growth from these investments ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes ...

We expect the Walmart Black Friday 2023 ad to drop around October 17-20. But we wouldn’t be surprised if the ad was revealed earlier as more retailers are trending toward even earlier holiday ...