Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Advertisers come to Nextdoor to reach ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals. Google’s Optimization Score, which provides recommendations to ...

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

EDO, the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, purpose-built for the Convergent TV era. Fueled by more than a decade of EDO’s ...