Take a moment to ask yourself: Do you have a favorite color? While this question might be more common for young kids in school, it's still a fun thing to think about. You can probably picture which ...

You may have chosen your favorite color as a child or switched it as an adult. It's likely helped shape your wardrobe, home decor and even mood. But can it shape your love life? It might. "Colors draw ...

It's a classic conversation starter – what's your favourite colour? Now, scientists have revealed what your answer says about you. According to Professor Sabine Ruaud, a professor of marketing at ...

We did so by having 341 people tell us their favourite colour and complete a validated personality questionnaire. Then, we grouped participants according to their favourite colour. For instance, we ...

Today Show stylist Caroline Downey shares some of her favourite trends and looks that she has seen so far this season. The ...

In today's fast-paced digital age, we're constantly seeking shortcuts to understand ourselves and the world around us. Enter color-based personality tests, which promise deep insights based on ...

Ever wonder why your mom’s living room is a beige ocean and your group chat is hooked on neon green? As it turns out, it’s not about personal preference it’s a generational phenomenon, and it’s more ...