Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more ...

Seth Besmertnik is CEO and cofounder of SEO technology firm Conductor. In October 2011, Google announced it was going to start blocking valuable data about which keywords consumers use to discover ...

Search Engine Land » SEO, PPC & AIO Guides » What is keyword cannibalization? (And how do I fix it?) Share Struggling with keyword cannibalization? Learn how to spot overlapping content, fix ranking ...

In this article, Omnizant’s Director of SEO, Eric Warncke, tackles some of the most common questions we receive about the second step — keyword research! Q: What is keyword research? A: Simply ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.

This is a really well put together article on “Keyword Ownership” which helps define all of those emails I’ve been getting lately about buying the rights to a keyword. I wouldn’t highly suggest it ...

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...