Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

One of the most underutilized tools today for developing hearing healthcare strategy is the consumer-patient journey. Mapping the journey, with its hidden barriers and accelerants to care, helps ...

Marketing in Web3 isn't about convincing people to buy your project. It's about creating an ecosystem where people want to ...

Listen to feedback and refine solutions to meet customer needs. Educate customers to uncover hidden challenges and create meaningful value. Address problems holistically to deliver seamless, ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...