Product marketing has been increasingly gaining importance in the advertising, marketing and communications world. It achieves the perfect synergy between product teams and marketing communications ...

The need for easy-to-access and consume product content is critical as customers spend a lot more time researching and learning about products long before interacting with a salesperson. And it's ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Opinions expressed by Entrepreneur contributors are their own. Not that it happens often, but sometimes the product itself is the marketing. And in those rare cases, businesses thrive without ...

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Pangram reports that AI in product marketing raises consumer trust issues, particularly for luxury and socially responsible ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy requires a ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...